Online marketing is done through visuals and content, so the quality – not necessarily quantity – and type of images, colour choices and layout you use in your website assist in making conversions.
More than 90% of youe visitors consider the visual factors while making decisions. This means that you should be very selective with your visuals. If you are using unsuitable visuals on your website you are creating a roadblock and wasting your time.
The biggest turnoff for would-be customers is bad layout. If you want to improve conversions you need to make your layout as simple as possible. If you have a cluttered design you are encouraging your customers to leave. With a minimalist design you can put your visitors at ease and lower your bounce rate.
Color schemes play a more important role in conversion than you may think. You should choose colors for your layout based on the emotions you want to instill in your visitors.